CASE STUDY–PROMOTING A COMPLEX BRAZILIAN WELLNESS RESORT IN THE UK
The sales team at the resort found it difficult to directly access and promote their products and services in the UK market because of the distant location of the resort and the complexity of the product.
HSSO worked with the resort sales team to get inside the unique nature of the product. We then put together a highly focused sales and marketing plan, targeting the spa and wellness segment. An attractive package, along with a process to sell the resort inventory direct to the market, was agreed on. Relevant events in the segment were also identified. HSSO will attend these to introduce the product directly to buyers and resellers.
The sales and marketing plan is now being implemented. The early indications are positive, with product and brand awareness having increased. A mechanism to measure the effectiveness of the plan is in place.